Introducing Bridging Intentions to Impact
[Seattle, WA — August 21st, 2024] — After over four years of research, testing, and refinement, Connor Joyce is proud to announce the release of his debut book, Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making. Published by New Riders and available now, this book introduces the Impact Mindset product philosophy, a novel approach to digital product development focused on changing behaviors that lead to user outcomes and business impact.
Bridging Intention to Impact is a practical guide designed for digital product teams seeking to increase user retention, reduce marketing and engineering costs, and drive profitability. The book charts a clear path toward cultivating a culture of evidence-based decision-making, using experimentation to deliver user-centric solutions. Packed with actionable frameworks and real-world examples, the book emphasizes data-driven processes grounded in behavioral science and consumer psychology, providing a powerful resource for teams looking to innovate in today’s dynamic digital landscape.
“Product metrics like daily active users (DAU) and monthly active users (MAU) are outdated,” says Matt Wallaert, behavioral scientist and author of Start at the End. “Connor Joyce’s work not only highlights their shortcomings but also offers a compelling new approach to product development that focuses on user behavior and meaningful outcomes.”
Product teams across industries, from startups to enterprises, have already begun adopting elements of the Impact Mindset, as highlighted in the book’s many case studies. Bridging Intention to Impact offers readers the tools and insights needed to adapt their processes, creating products that not only meet user needs but drive real results for the business.
Here’s how you can help support the launch:
- Purchase and Share the Book: Order your copy today [Amazon | Peachpit | O’Reilly] and share your thoughts with colleagues and friends who would benefit from it.
- Interviews: Know someone with a platform reaching digital product teams? Reach out to Connor through this form or LinkedIn to arrange an interview or collaboration.
- Help Promote: Follow Connor on LinkedIn, where he will be sharing interviews, podcasts, articles, and other content. Your likes, comments, and shares make a difference.
Bridging Intention to Impact is more than a book; it’s a movement to reshape how digital products are conceived, built, and measured. Be part of this revolution and help change the future of product development.
